ABSTRACT
The COVID-19 pandemic, which was declared a global health crisis by the World Health Organisation (WHO) in 2020, has affected entire sectors of the globe, including the educational sector of developing market economies. This paper attempts to add value to the extant literature and debates on the effects of the COVID-19 pandemic on the workplace of higher educational institutions in developing market economies (WHEIDMEs). Using content analysis and a multiple perspective approach (MPA) that is mainly descriptive, the paper argues that beyond the generic view of the catastrophic effect of the COVID-19 pandemic on tertiary educational institutions in developing market economies and the world in general, the pandemic has propelled positive lessons and changes in the management and administration of higher educational institutions (HEIs) in developing market economies. Agba, Ocheni, and Agba (2020) revealed that the COVID-19 outbreak has altered and transformed the fabric of the workplace. The study recommends, among others, that managers of HEIs in developing market economies should build capacity in the area of information and communication technology (ICT), seek adequate funding for the sector from relevant authorities, and take steps that will prepare the educational industry for future emergencies and shocks. Conclusively, lessons leading to pragmatic policy options that are collaborative, adaptive, innovative, and digital are the emerging new normal in HEIs in developing market economies. The study is significant because the findings, lessons, and recommendations of the paper will to a large extent, if adopted, enhance the effective management of HEIs in developing market economies. © 2022 The Authors.